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Sustainable Packaging and Packaging to Respect the Planet




The consumer society includes a long list of activities that negatively affect the environment and people's health. The production of large amounts of waste is one of these ‘inconveniences’ closely associated with the consumption model that large corporations are dragging us every day. Faced with this excess, it is pursued to be able to move towards sustainable packaging.

Containers and packaging that respect the Planet

An important part of the waste is not generated by the abandonment or misuse of the products themselves but by the long and complex process that is known internationally with the English word packaging.

Millions of tons of plastics, cardboard, wood, metals and other elements, sometimes difficult to recycle, are used daily throughout the world to wrap, store, distribute, protect or improve the possibilities of selling products of all kinds. Packaging certain consumer products is sometimes essential, but the real problem arises when completely unnecessary and unnecessary wrappings, boxes and packages invade us.

The trend with the greatest future in the packaging and packaging of products are biodegradable materials

Given this excess of containers and packaging, a new model based on prevention, minimization, design improvement, reduction in the use of raw materials, recycling and reuse is imposed. These are some of the essential elements to move towards the application of the concept of sustainability in the sector of packaging, packaging and packaging in general.

The new directive of the European Union of containers and packaging waste (which in its English edition is entitled 'Directive on packaging and packaging waste') highlights and recalls that prevention in the generation of waste is the best way to promote efficiency of our society and reduce the environmental impact of garbage. In addition, this directive approved in 2018 indicates, it is important that the member states of the European Union take appropriate measures to encourage the increase in the proportion of reusable packaging in the market; thereby reducing the current containers and packaging that do not meet this condition.

Improving the design, formulation, weight and dimensions of packaging is part of the concept known as ecodesign

Companies that produce and sell consumer products know that packaging is an essential part of the success of their activity. Unfortunately, there are still many producers that focus almost exclusively on visual attraction and package, wrap and package their products in a way that has nothing to do with environmental protection values.

The big companies are aware of the problem of the waste produced by the excess of containers and packaging, pity that sometimes their response is closer to the marketing activities than to the real commitment with the consumers and the environment.

The critical view of various aspects of the current situation in the packaging sector should not prevent us from being relatively optimistic and that we hope that administrations and companies continue to incorporate essential values ​​of sustainability.

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