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Environmentally friendly lifestyles are now a concern of the wider community. Many campaigns remind us to reduce daily habits that are harmful to the environment. One of them is the use of plastic.
Plastic has become a material that is so attached to our daily lives. Almost all of the items that we wear are made from this carbon polymer. And one of them that is closest to women's daily life is the packaging of makeup products.
According to research conducted by Zero Waste Week, the cosmetics industry produces 120 billion units of packaging, both plastic and cardboard material and the like every year. For example, the use of cardboard alone contributes to the loss of 18 million hectares of forest annually and by 2050, it is estimated that there will be up to 12 billion tons of plastic produced by the beauty industry.
Can you imagine how the condition of the earth 30 years into the future?
The magnitude of the beauty line's share in the issue of environmental pollution makes some beauty brands increasingly offer environmentally friendly packaging. Not only claims the composition of makeup ingredients used consist of organic or vegan ingredients. Even many beauty lines that offer product packaging based on sustainable recycled products.
Some well-known beauty brands that already use environmentally friendly packaging are The Body Shop, Innisfree, and Herbivore Botanical.
Julia Wills, as the founder of Skincare Herbivore Botanical explained that they are trying to reduce carbon waste by building factories with processing centers for raw materials.
"When we create a brand, our goal is to have the least possible impact on environmental pollution. We have taken steps to do this by packaging our products in glass and recyclable boxes. We use all biodegradable ingredients in our product packaging formulations, "Julia told Vogue.
According to the study, consumers aged 25 to 34 are the most conscious consumers to buy products from brands that are environmentally friendly. And this July, the plastic free July movement is being promoted, a movement that seeks to minimize the use of plastic.
This spirit began on July 3, which is a world without plastic days. To support this movement, the simplest and closest way to our daily lives is to take responsibility for every packaging of beauty products that we normally use. One of them by using it again for various purposes. Reported by Vogue, here are ways you can do:
1. Use compact makeup as a storage area
Have compact powder packaging that is not used? Try cleaning the remaining powder from your compact powder, then wash thoroughly and dry thoroughly. Take advantage of the container as a safe storage for small items such as paper clips, safety pins, buttons and hair ties.2. Change the perfume bottle into a room diffuser
Perfume bottles usually have a beautiful shape and very dear if thrown away. Instead of ending up in vain in a landfill, it's a good idea to use it as a room diffuser. Simply put the reed or essential oil into a bottle and the fragrant aroma will fill your room.
3. Reuse your candle glass
Candle containers, such as Diptyque products, consist of glass packaging, which is a pity to throw away. If your wax has run out, try washing your candle glass then add boiling water so that the remaining wax on the glass wall peels off. Then wash as you would any other glass. And voila! glass candle can be used as a drinking glass.
4. Be a smart buyer
As smart consumers try to be sensitive to the latest environmental issues. Look for an environmentally friendly brand. For example, The Body Shop which has a Bring Back Our Bottle program. This program will provide incentives in the form of points to customers who return empty packages. These points can later be used to buy new products.
Kiehl's also has an incentive scheme for its consumers. Kiehl’s will provide one free product for every 10 packets of Kiehl's used products.
Likewise for MAC, you will get one free lipstick for every return of six used product packages. Dior's cosmetics brand has also eliminated all unnecessary excess plastic and excess paper from each package. While the skincare line Neal’s Yard and Tata Harper have used recycled glass as packaging material.
5. Reuse your face wipe
In using face wipe, often people only use it for one time use then discard. However, if you use face wipe solely to wipe your hands that are not too dirty, it's best to save your face wipe again.
Facial cleansing wipes can be washed again and can be reused to wipe your hands. That way the waste generated from using face wipe can be minimized.